CRAFTY CARPER TV – LOGO ANIMATION
ABOUT THIS PROJECT
Created for Angling Publication’s Crafty Carper magazine to be used for their online video channel. Once I had talked to Gary Hood and understood that they were going for a high impact graphic that tied in with the magazine logo, I decided that extruding that logo and adding some movement from the TV graphic would look dynamic, but not over-the-top. To finish it all off I created the swoosh and impact sound in Ableton Live and edited the two together in Premiere before exporting and compressing the ident down to a 6mb, 720p quicktime file.
METHOD
Illustrator / Cinema 4D / Adobe Premiere / Ableton Live